Analysis of motivation of buying behaviour of consumer

Reference no: EM131189986

Research Objective-

- To critically evaluate the factors and theoretical underpinnings that motivates consumer buying behavior.

- To identify and critically evaluate the effectiveness of Nissan's strategies in enhancing consumer buying behaviour in the current business scenario.

- To critically assess the challenges that Nissan faces in India while influencing consumer buying behaviour

- To suggest suitable recommendations in relation to the referred challenges.

Assignment for research proposal module-

Production of a research proposal and plan (which may form the basis of your masters dissertation). Your proposal and plan will:

demonstrate your understanding of the research process;
present your research aims and objectives;
explain how your work is related to or derived from the available literature;
make clear the philosophical underpinnings of the research;
specify the design, data collection and analysis methods to be used.

Research Proposal Topics-

EVALUATION OF THE FACTORS OF CONSUMER BUYING BEHAVIOUR IN INFLUENCING THE SELECTION OF LUXURY BRANDS IN THE INDIAN AUTOMOBILE INDUSTRY

EVALUATION OF THE FACTORS OF CONSUMER BUYING BEHAVIOUR IN INFLUENCING THE SELECTION OF LUXURY BRANDS IN THE INDIAN AUTOMOBILE INDUSTRY: A STUDY ON NISSAN, INDIA

Analysis of Motivation of Buying Behaviour of Indian Consumer and the Demand for Luxury International clothing line - a Study on Louis Vuitton.

Assignment link - https://www.dropbox.com/s/pewqshz7oylv26w/Assignment.rar?dl=0.

Reference no: EM131189986

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Analysis of motivation of buying behaviour of consumer : Analysis of Motivation of Buying Behaviour of Indian Consumer and the Demand for Luxury International clothing line - a Study on Louis Vuitton

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Reviews

len1189986

9/2/2016 1:06:50 AM

Use the analysis section of the sid file attached as the topics are almost similar, so you will a lot of material which you can use and make your job easier to complete your analysis. it is almost similar except this one is for clothing line. So u will already get a lot of material here apart from that the below mentioned links can also be used by u. there is no need for you to go through the entire literature review of kush simply check the headings and use the Sid file for cross check and start writing.

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