Reference no: EM132815212 , Length: word count:5000
International Strategic Management and Innovation
The individual report
• Based only on the three Google case studies
• You are NOT expected to undertake further research:
• Doing so is a waste of time...
• ...and you will not gain extra marks
• This is an INDIVIDUAL piece of work
Analysis of macro-environment
Discuss key trends and their likely impact on the internet search industry
• You should not mention Google in this section
• 10% of 5000 words = 500; if you write more for this section you are wasting effort and will not get extra credit
• Key trends to mention only and not all of PESTLE with headings
Analysis of micro-environment and competitive success factors
A Porter five forces analysis for internet search industry
• You should not mention Google in this section, only the industry as a whole
• Use the facts from the case study
• Use the theory to explain WHO WHAT and WHY for each force
• Extra credit if you look more broadly at the value network for the industry
Look at connections between PESTLE and Porters analysis
The conclusion for this section and a very important part of the analysis is the competitive success factors in the industry 5% (do not omit this)
• Based on the five forces and macro-environmental trends
(use only the key trends and medium/ strong forces)
Analysis of business model and business strategy
• An analysis of the value proposition:
• Using the Value Proposition Canvas briefly
• Business Model Canvas...
...accompanied by a discussion of how the different elements of the business model fit together to deliver value (Value Prop/V Capture /V Creation)
• Analysis of the key resources and capabilities
• (The VRIN model must be used for analysis but is to be presented in the conclusion section)
• A discussion of how Google's international strategy contributes to its competitive advantage
Analysis of innovation strategy
• Classify Google's innovation strategy (product/process/position/paradigm, disruptive/recombinant innovation, etc)
• Look at sources of Google's innovation
• Examine how innovation is being stimulated at Google and if successful or not
Appraisal of Google's strategic situation
• Now that you have analysed the industry and Google's strategy, you need to match them to determine.
• Does Google's strategy fit with the industry's success factors?
• Does Google have a sustainable competitive advantage? Based on:
• VRIN analysis of key resources and capabilities (properly argued, not just a table)
• Does Google's innovation and international strategy fit its strategic needs?
• These are your conclusions, there is no need
for a separate conclusion section
Presentation
• Good readable English
• Executive Summary and Introduction presented correctly
- Executive Summary is a summary of your findings (generally
written last but appears first in your report)
- Report Introduction is a BRIEF introduction to your company,
industry and your report structure
• Check for spelling or grammatical errors
• Use the Word spellchecker and/or Writely or Grammarly
• If we can't understand what you say, we cannot give a mark
• Numbered pages and sections
• SHORT paragraphs
• Remember - this is a report, not an essay
• Intelligent use of graphics and tables
• A good picture is worth 1000 words
Report Structure
• Executive Summary
• Introduction
• Analysis of macro-environment
• Analysis of micro-environment & competitive success factors
• Analysis of business model and business strategy
• Analysis of innovation strategy
• Appraisal of organisation's strategic situation
A report, not an essay
Be ethical
5,000-word report
Attachment:- International Strategic Management and Innovation.rar
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