Analysis of macro-environment

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Reference no: EM133486026

ASSIGNMENT:

Company: The Estée Lauder Companies

1. Introduction to the Organization: Company History. Current Status. Products. Latest news. Executives. Business Model

2. Identification of Industry & competitors: Identify the industry in which the company operates, discuss its position in the industry with regards to its competitors, identify all competitors and also identify reasons for their positioning in the industry

3. Analysis of Internal factors that impact the company: policies, people, culture, executives- studying the inside story

4. Analysis of Macro-Environment: Political, Economic, Social, and Technological forces - Opportunities & threats. Includes identification & analysis of global factors & application of analysis to business situation.

Reference no: EM133486026

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