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Assessment Item 1-
Description/Focus: Research and collect data on the new ‘middle' class consumer segment in either China or Russia. Based on the consumer profile you create, discuss and justify the product and services mix that could be marketed to them by Australian organisations.
Task: Utilise the University library, the Internet and any information made available by the organisation (e.g. annual report, promotional materials) to provide an analysis of the organisation's current approach to market segmentation, targeting and positioning.
Assessment Item 2-
Description/Focus: Identify and select two global television or print advertisements that are part of a global integrated marketing campaign. You are required to analyse their degree of standardisation regarding, copy, visualisation, message appeal, choice of delivery vehicle and justify the extent of standardisation.
Task: The purpose of this assignment is to provide an opportunity to utilise your knowledge of international marketing to undertake an analysis of the integrated marketing campaign in the global context.
Referring to the same novel health care product or service you came up with last week (Discussion 2, Part 2), determine how you would assess demand for and the cost to produce your product or deliver your service
Demonstrate effective online communication using a visual presentation medium
What do you think of marketing's role in today's world of innovation? Is that just a function or can't innovationexist without marketing
General and technical requirements for the following software development project ABS
List and describe two trends that you can identify at present in marketing for the 21st century. Are they paradoxical? Why and how?
Imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand offerings to be competitive in a global market.
It can be very easy to send the wrong message using social media. Research a company who made a serious error on social media
Find an article online or in the Shapiro Library that discusses a real-world example of an owner's property rights being restricted and summarize what happened and the type of restriction
What features do customers care most about? How are the key features and benefits better or worse than those of competing products? How do consumers choose and use products in this category
In light of this weeks outcomes and assignments regarding Utilitarianism and Kantian ethics. Can a business leader ascribe to a particular ethical philosophy, be shrewd in business and maintain an appropriate legal presence? If you simply consider pr..
Topic- Marketing the Chevrolet Corvette in the United Kingdom (UK). Develop a manufacturing presence and selling of the Chevrolet Corvette in the UK
Retirement strategy and salary arrangements.
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