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There are two rubric elements to be included in this section, and combined they should be about two pages in length, perhaps longer if you present more than one graph/table. The first element asks you to evaluate the trends in demand over time and explain their impact on the industry and on the firm. consider market demand. Market demand is the demand by all the consumers of a given good or service. Find out who your customers are, and provide detail on them. Use annual sales data to find out how much of the product is purchased. Here is a video explaining each of the following determinants of market demand that you could examine for your company's market:
The second rubric element to be included in this section is your analysis of information and data related to the demand and supply for your firm's product(s) to support your recommendation for the firm's actions. You have already presented the overall trends in demand in the last element. In this rubric element, you will first collect data specific to your company on demand. look at the following:
One you have analyzed the demand side, you can now look at the supply side of your company. For this, you will want to watch this video on the determinants of supply, just as we examined the determinants of demand in the last rubric element. Some of the pieces you could explore and provide data on are:
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