Analysis of four marketing segmentation models

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Reference no: EM133279959

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1. An analysis of the theory to assess the following attributes of the attraction and indicate the attraction's position on the spectrum of each attribute:

Target Market

Authenticity

Carrying Capacity

Ownership

2. Provide a brief overview of the chosen destination's DMO and the stakeholders involved.

3. Analysis of the visitor profile, visitation numbers and how the attraction seeks to enhance the visitor experience.

4. Analysis of the four marketing segmentation models of the chosen destination to match the target market.

5. Describe the socio-cultural, environmental and economic impacts of tourism from travellers to these destinations.

6. An analysis on the strengths and weaknesses of the products and experiences offered from a visitor's viewpoint

7. Organise ideas and structure arguments to provide justification for the recommendations given.

Reference no: EM133279959

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