Analysis of brand containing the elements of the company

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Reference no: EM132153187

1. An analysis of a brand containing the elements of the company, category, competition and consumer is called the ________analysis

2. __________ Research provides you with an opportunity to observe, first hand, what life is like from the consumers point of view…best way to study and record human culture.

3. _______________ is the grouping of consumers into market segments on the basis of feelings, lifestyles, hobbies, attitudes, beliefs, values, etc.

4. Name four of the different types of positionings ___________, ____________, ___________, ______________.

5. In terms of strategic creative approaches, the ___________________ approach is based on an informational message that touches the mind that is very often heavy handed and in your face

6. A _______________________ is the person responsible for managing all tangible/intangible characteristics of a brand

7. One look and consistent messaging for all marketing across all media i.e. TV, print, Internet, mobile, etc. is a key characteristic of __________________________

8. This ________________ thinking is defined by intuitive, holistic, artistic, and emotionally expressive thinking?

9. The AIDA Model helps us understand the consumer buying process. The process includes the steps of _________________________

Reference no: EM132153187

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