Reference no: EM133009321 , Length: word count:2250

BSS050-6 Strategic Management

Assignment - written analysis of an industry and a firm

Learning outcome 1: Demonstrate the following knowledge and understanding :

Demonstrate an in-depth knowledge and understanding of strategic information, including financial statements, corporate reports related to the nature and characteristics of strategic issues and problems.

Learning outcome 2: Demonstrate the following skills and abilities:

Deploy analytical tools of strategic management in relation to both the external and internal environments of organisations to synthesise, evaluate and develop appropriate strategic options in a complex environment.

Your assessment is a 2400 (+/- 10%) word individually written report assessing the attractiveness of a given industry and the distinctiveness of a firm. The essay accounts for 40 % of the total mark.

1 When possible this unit use live case study. In the case no firm can be found, the tutor will provide a list of firms the students can work from

2 Collect information about the company and the industry in which the company evolves. Construct strategic tools that will lead to the analysis performed in your individual report. This task is your research and is not graded. However without the research you will not be able to successfully complete the individual task

• Provide a critical analysis of the business environment of the firm. You should consider the main competitors and their competitive position; the structure of the industry, market details (value; share etc.); current trends and key drivers in the market; future trends and key drivers in the market. You will need to base some of your analysis on the reflection you have posted on your individual journal (Attractiveness of the industry).

• Provide a critical internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm. You will need to base some of your analysis on the reflection you have posted on your individual journal> (Distinctiveness of the firm based on the identification of competitive advantages).

The submission will be in the form of a consultant's report. The exact presentation style will be at your discretion, but should be a professional, business-like report. It should also use Harvard referencing.

In order to pass Assessment 1 you will need to:
• Collect relevant data to logically and coherently assess the current strategic positon of a real organisation
• Demonstrate some evidence of selecting and applying relevant strategic frameworks to determine the attractiveness of an industry and distinctiveness of a firm
In order to pass Assessment 2 you will need to:
• Generate and design a coherent strategy based on a logical decision making process backed up by relevant qualitative and/or quantitative data
• Evaluate and justify the proposed strategy referring to evidence based analysis and selection of appropriate strategic framework

1. The analysis:
Use the strategic tools you have designed to develop your analysis. Make sure you focus on the assessment of the attractiveness and distinctiveness. A list of strategic tools will not be accepted

2. The structure:
Flexible. You can describe the theory you intend to use to support your standpoint, and then use practical situations to reinforce your work. There is no fixed order to structure this assignment.

3. The link between theory and practice:
Remember to relate the two together sufficiently! You need to relate the theory to evidence in your assessment. The evidence needs to be specific. Don't use generalised and anecdotal evidence.

4. Use of literature:
Use academic source, i.e. books, journal articles etc. Refer to respected industry sources DO NOT overuse the Internet, do not use and / or quote from Wikipedia.

5. The writing:
Try to approach this assignment in a logical and systematic way. Make sure you have a logical structure, a convincing argument, clear description of the situations which ‘set the scene', and clear explanation which relate to theories, and a conclusion that draws your argument together.

List of Strategic Management tools Assignment 1
Assignment 1:
1. PESTEL,
2. Porter's five forces,
3. Resource based value,
4. capabilities,
5. VRIO,
6. Value Chain,
7. SWOT
Please work on the challenges mentioned above and use internal/external analysis tools discussed in class to address the challenge. A proper synthesis of various tools would improve your critical argument, thus it is advisable to use a range of tools in addressing the challenge. You must write the competitor name in the title page of your report.
The assessment 1 would be produced in a Business report format which carries a 40% weighting of the entire unit submission date in week 3

Study Active competitors: (please analyse all the competitors to provide best solution for study active.)

1. Educate Fitness
2. The Fitness Circle
3. YMCA Fit

Attachment:- Strategic Management.rar