Reference no: EM132368438

International Business Across Borders

Analysis of a Multi-National Entity

Purpose of the assessment Students are required to research and analyse a multi-national entity of their choice. In the report, students must address the following themes from topics 5 -9, including:

1. Foreign market entry strategy adopted by the selected MNE

2. Competitive dynamics and market conditions faced by the MNE

3. MNE's organisational structure, knowledge management and innovation This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the course materials, demonstrate critical analysis and provide a considered and comprehensive evaluation of their selected MNE. Students must use correct in-text citation conventions.

Assignment Specifications

Purpose:
This group assignment is an opportunity for students to demonstrate their understanding of course concepts and apply their knowledge of the theories and course material to a contemporary multi- national entity operating in different markets around the world.

Details

Select a current well-known multi-national entity or consult with your lecturer and ensure that it has not been selected by another group. Analyse the selected and approved multi-national entity in terms of:

• Foreign entry strategy
• Competitive Dynamics
• Organisational structure
• Knowledge Management
• Innovation

In this report,
• Use sub-headings
• Use appropriate paragraphing
• Reference the sources used with correct in-text citation conventions
• Provide a full list of references at the end using correct referencing conventions
• Check the safe-assign report and modify the submission if it is Medium or High risk.

Assignment Structure Required

1. Holmes Institute Cover Page [This is essential and must be completed accurately]

2. Executive Summary

3. Table of Contents

4. Main Body of the report contains Section Headings - e.g. Introduction, Foreign Entry Strategy, Competitive Dynamics, Organisational Structure, Knowledge Management, Innovation and Conclusion.

5. Sub-sections are numbered.

6. Appropriate paragraphing must be used.

7. Page Numbers must be used.

8. Reference List at the end must be in the Harvard format and mainly academic Journal Articles.

9. Appendix: Statement of ‘Who wrote which section'. All students in the group must indicate which sections of the report was their individual contribution.

10. The report must be within the 3,000 word limit.

Advice on writing Research Papers

Organisation of the research report - a key ingredient to writing a successful essay Involves the planning or organising stage. Organising can help you to sort out your ideas and to present your essay in the order that communicates best to your readers. Organisation Is the procedure of constructing an outline that acts as a plan for your writing task. An outline forces you to think before you write.

Your essay is to be structured and written as a business report.

It, therefore, must begin with a Management (or Executive) Summary within which you state in stark form (I.e. unsupported by argument) what you are asserting in this report and you must do that in less than two pages.

You can begin the main body of the report with some general background followed by a description and discussion of significance of the specific issues considered. This introduction will normally end with a brief paragraph outlining the plan of the rest of the essay. The next section which could be divided into 2-4 sub-sections if necessary contains an in-depth discussion of the relevant issues based on the existing literature and/or data. You must provide in-text references to your sources.

The last section contains a brief summary followed by a complete list of references that are cited In the text of the essay. Follow a standard referencing method consistently.

Suggested limits are as follows and could vary Individually:
• Executive Summary: ideally one page but no more than two
• Sections 1: Introduction, 2-3 pages
• Section 2: Main body of the essay, 4-S pages
• Sections 3: Conclusion, 1 page
• References: at least 10 sources referenced (see below)
• Overall length of report: not more than 10 pages of text
o Be aware: cover sheet, table of content and reference list do not count towards the maximum text length given, but are additional.
On sourcing literature:
Your lecturer will discuss with you In class
• Where to find academic sources (ProQuest, Google Scholar)
• The quality of different written sources
o Increasing from websites, books, book chapters, journal articles, to peer-reviewed journal articles
o How the ABDC Master List provides a source for checking on and finding high quality peer-reviewed journals