Analysis of a case study on social marketing

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Reference no: EM131312556 , Length: word count:1600

Task Description -

Analysis of a case study on social marketing.

This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause.

You are to critically examine and compare the RSPCA Adopt a pet campaign reviewed at https://www.repca.org.au/adopt-pet AND the WWF Adopt an animal reviewed at https://donate.wwf.org.au/campaigns/donate/

Task -

Your task is to critically analyse both websites for information about the 4Ps of marketing.

Product - Define the term and explain what the core benefit, the expected product and augmented product are for a customer;

Price - Define the term and determine the initial cost and what is the ongoing cost for a customer.

Place/distribution - Define the term and describe where can you obtain the product and how easy would it be for you as a customer to make a purchase;

Promotion - Define the term and explain what messages are being sent to potential customers and what types of messages are these;

Based On the information and analysis you have completed, Justify who is the target market for each campaign and explain if you fit within that target market.

Reference no: EM131312556

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len1312556

12/15/2016 12:45:23 AM

Total 1600 words, Australian student, I want it by tomorrow morning. This assessment will be a good step towards helping you for Assessment where you will use the 4Ps to come up with your own cause-related or social marketing campaign. Introduction to assessment and description of organizations and products, Justify who is the target market, Explain if you fit within that target market.

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