Analysing your company use of social media

Reference no: EM13940937

Assessment requires you to write a social media marketing report of 1500-2000 words maximum not including references. Choose one of the following companies: ANZ Bank Australia Post Coles Supermarkets Commonwealth Bank of Australia David Jones Myer Qantas Telstra Virgin Australia Airlines Woolworths Your task in Assessment 3 is to write a Social Media Marketing report for the senior management of your chosen company. You will need to address the following in your report: Use the four steps model for developing a social media marketing strategy as the basis for researching and analysing your company's use of social media (see figure 9.6 on page 231 of the prescribed text). This will help to summarise your chosen company's history with and current use of social media; List and explain which social media platforms (e.g. Facebook, YouTube, Instagram, Twitter etc.) are being used by your chosen company and assess the overall use of and effectiveness of each of these platforms; and Make three (3) recommendations to improve and enhance your chosen company's social media marketing efforts. Skills This is an individual assessment (no groups). This type of report is common in consultancies before a first meeting with a client. This is a challenging assignment and it will provide you with the opportunity to undertake a significant piece of work to show what you have learnt in this course. Social media marketing reports are an essential aspect in online and digital marketing. Instructions The social media marketing report should be presented as a formal business report. Please use size 12 font with 1.5 line spacing in a Word document (no PDF). Your report needs to cover at least seven (7) scholarly journal articles or academic text books, excluding the course text and references pointing to a Website, on the topic. Selection of literary support from Google; Wikipedia and similar will be treated very negatively.

Reference no: EM13940937

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