Reference no: EM132789173
BSBMKG608Reference document linkhttps://drive.google.com/open?id=1F7Wo5xnEIw5dHZcI5Vqqgsgz2yL1Ui3C
ANSWER THE QUESTION
1. How can you confirm the organisation's mission, vision, purpose and values?
2. How can you go about analysing the strategic organisational documents?
3. How can you complete situational analysis identifying factors impacting the direction and perfomance of the business?
4. List the legal and ethical requirements for the organisation.
5. Who should you document and confirm strategic direction of the organisation with?
6. Why should you identify a strategic directions impact on marketing activities?
7. How can you evaluate the effectiveness of previous marketing and positioning strategic?
8. How can you analyse current key products or services and major markets for strengths, weaknesses, opportunities and threats?
9. How can you identify and analyse marketing opportunities?
10. What can you use an assessment of external factors, costs, benefits, risks and opportunities to determine?
11. Why should you analyse opportunities for a likely fit with organisational goals and capabilities?
12. Why should you evaluate each opportunity to determine its likely impact on the current business and customer base?
13. Why should objectives be developed in consultation with key internal stakeholders?
14. Why should you ensure objectives are consistent with forecast needs of the business and market?
15. What should you ensure objectives are compatible with?
16. Why should you formulate long-term strategic objectives and relate key performance indicators?
17. Why should you develop a risk management strategy?
18. How can you document marketing objectives?
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: 1. How can you confirm the organisation's mission, vision, purpose and values?
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