Analysing the international market

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After analysing the international market, Electrolux, an American company in the household appliance sector, has decided to export, for the first time, vacuum cleaners to some Asian countries; despite the existence of strong local competitors. Electrolux has signed many sells contracts with local importers.

Suppose that you are the manager of Electrolux, say why your company has chosen to export to Asian countries? Say also which incoterm that you prefer and why?

Reference no: EM132867476

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