Reference no: EM133724712 , Length: word count:2500

Global Aspects

Assignment Task:

This assignment requires an annotated poster presentation with extended script assessment that demonstrate an introductory background knowledge to Global business and aims to provide a perspective on globalisation and how it affects business decisions and the challenges of internationalising your business. You will explore and understand the impact of culture in a changing global workplace in international business and develop a range of effective management strategies in response to the global environment.

Learning outcome 1: Put in context globalisation's impact on business;

Learning outcome 2: Understand WTO across markets;

Learning outcome 3: Analyse the functions of an organisations' functions and culture within a globalised or multinational business.

Task Requirements

OVERVIEW:

You have been hired as an International Business Consultant by a XYZ company with head office in the UK that would like to expand its business internationally but. Your role involves analysing the functions and culture of the business within a globalised economy, focusing on how business functions and culture contribute to business strategies in an international context and how they can enter international markets and be successful in these markets. The management team would also like to understand the role of the World Trade Organisation (WTO) and de-regulation across international markets, putting in context the impact of globalisation on business.

DESCRIPTION OF THE TASK - WHAT YOU ARE BEING ASKED TO DO?

Prepare an annotated poster presentation extended script that demonstrates an understanding of trading across national boundaries and the impact on head office culture and global strategy (LO1, LO2, LO3) 2500 words.

The poster and extended script should focus on the following:
an introduction of the company and its current market.
protecting Intellectual Property Rights in a globalised economy.
managing business functions in an international context.
the impact of national cultures in international markets.
an assessment of entry strategies in international markets.
an assessment of appropriate global strategy for the local company.

The report should be written in the standard academic report format consisting of a table of contents, an introduction, and appropriate headings covering the above six points. You can use sub-headings as deemed appropriate. You must demonstrate evidence of wider research and reading of core textbooks and academic scholarly work through referencing.

You must reference all information used in the assignment, using the Harvard Referencing Guide.