Analyses to identify the salient demographic

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Read through integrated case and conduct the appropriate analyses for only the vehicles: #2 (4-seat all-electric) and #5 (5-seat standard size gasoline).

Case - Integrated case

Global Motors segmentation analysis

Analyses to identify the salient demographic and/or attitude factors that are related to preferences for each of the five automobile models under consideration. With each auto-mobile model, prepare a summary that:

1. Lists the statistically significant independent variables (use 95% level of confidence).

2. Interprets the directional of the relationship of each statistically significant independent variable with respect to the preference for the automobile model concerned.

3. Identifies or distinguishes the relative importance of each of the statistically significant independent variables.

4. Assesses the strength of the statistically significant independent variables as they join to predict the preferences for the automoble model concerned.

Verified Expert

The task pertains to solving the assignment based on the case study mentioned. The newly employed person has been assigned the task to analyse he situation in orer to determine the planning direction of the company. the questions have been done based on the statistically proven facts and ideas. All the answers have been fully explained with reasons. the answers are therefore, self explanatory and complete in themselves.

Reference no: EM131737347

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inf1737347

12/22/2017 4:47:25 AM

other requirement of my assignment I also need the analyses output from the analyses you will conduct on SPSS. You can copy/paste them into a word document, or you can save the SPSS output document and send me that The only data available is what I submitted with the question. You are suppose to find all of it based off the information. This is the fourth assignment from this website I have received excellent grade. thanks for it

len1737347

11/25/2017 2:37:02 AM

The assignment objective: Read through integrated case 15.2 and conduct the appropriate analyses for only the vehicles: #2 (4-seat all-electric) and #5 (5-seat standard size gasoline). Answer questions 1-4 (from the case) for each of these vehicles and submit below. The desirability for each car is: #2 (4-seat all-electric): 4 #5 (5-seat standard size gasoline): 2

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