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Analyses the macro-environmental and geopolitical risks

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Reference no: EM131751828 , Length: word count:2000

Assignment - Market Entry Strategic

Report As individuals, students are required to select an Australian company as the basis of a case study. Once the company has been approved by your lecturer, you will be required to prepare a detailed strategic report to management that analyses the macro-environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company into BOTH a specific European AND Asian market.

The company choose is Flight Centre.

Ideally your report will contain:

  • An Executive Summary
  • A brief introduction of the selected company
  • Identification of the TWO countries selected for market entry (one European and one Asian)
  • For each of the TWO countries provide a detailed analysis of:
  • The current macro-environmental and geopolitical forces impacting that country.
  • Development of each country's trade and business policy.
  • An assessment of the potential dangers, risks and opportunities in the current or short-term policies of each country.
  • Conclusion - After evaluating both countries students must make a recommendation of which one is most suited for market entry, along with your reasons and justifications of why.

A limit of 2000 words overall is to be strictly observed.

Reference no: EM131751828

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len1751828

12/5/2017 11:47:07 PM

Australian student, total 2000 words, the company I choose is Flight Centre. A limit of 2000 words overall (plus or minus 10%) is to be strictly observed. Ideally the report will be presented in Arial 12pt font with 1.5 lines spacing. Students must also show adequate evidence of additional research with at least 10 – 15 academic reference sources provided.

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