Reference no: EM131039967 , Length: word count:2000
Assignment - Market Entry Strategic Report
As individuals, students are required to select an Australian company as the basis of a case study.
Once the company has been approved by your lecturer you will be required to prepare a detailed strategic report to management that analyses the macro-environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company into BOTH a specific European AND Asian market.
Ideally your report will contain:
• An Executive Summary
• A brief introduction of the selected company
• Identification of the TWO countries selected for market entry (one European and one Asian)
• For each of the TWO countries provide a detailed analysis of:
• The current macro-environmental and geo-political forces impacting that country
• Development of each country's trade and business policy.
• An assessment of the potential dangers, risks and opportunities in the current or short term policies of each country
• Conclusion
10 references.
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