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Assignment:
For Lufthansa company analyses the company's current digital marketing strategy, using the SOSTAC planning framework. draw conclusions on the digital strategy of your company and make specific recommendations as to how it could be improved.
Given all the changes in the branding strategy for Las Vegas over the years, has the Vegas brand had a consistent meaning to consumers? Is this a benefit or a detriment to the city as it moves forward?
Implementation plan
How has our thinking about categories such as the color-line, mestiza, borderlines, minority-majority sexuality, or ability-disability changed or influenced the way we talk about cultural diversity today? When we consider cultural diversity, does ..
Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.
identify and discuss the ethical responsibilities of an advertiser including the legal and regulatory perspective.
What does social responsibility mean to a company? Why is social responsibility important? Why should your department (marketing) be interested in it
Marketing Competitive Analysis
Describe the ad, identify the fallacy being used, and then explain why you believe that the advertisers have used that fallacy.
Indicate structures of the brain that are involved and biopsychology factors that could impact his emotions, learning, memory, and motivation
How would you improve logistics that are commonly used today in order to get your product in the hands of the consumer
Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market. Deve..
Find three specific examples of the company's marketing strategy and its relationship with consumer behavior. Examples should include the same
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