Reference no: EM13683178

How well you can do the following (as outlined in the module specification):

. Explain and critique a range of relevant theories and concepts of the strategy process and international business issues

. Critically review and implement the strategy of an organisation in light of international business issues

. Critically evaluate strategy formulation and implementation

. Produce creative strategic solutions to business problems for organisations facing diverse challenges, especially where there is incomplete information and ambiguity

Key Skills to be practised / assessed

This assignment assesses how well you can do the following (as outlined in the module specification):

. Plan, organise and manage your time

. Conduct research, gather and analyse data while critically applying relevant theories and concepts

. Use initiative

. Apply effective written skills

. Work individually to solve a given problem

Details of the task Using Carrefour plc as a case study, prepare a report of no more than 2500 words that:

. Identifies a potential target market for Carrefour's future international expansion strategy. (This means that you must not choose an international market already served by Carrefour; doing so will result in failing this assignment).

. Analyses the macro-environmental characteristics of this market.

. Critically analyses the external and internal environments of the firm, applying relevant theories and concepts.

. Identifies the key strategic issues (opportunities and threats) the firm faces in expanding into this market.

. Evaluates the various options the firm may adopt in expanding into this market.

. Recommends actions to be taken to ensure that this strategic international expansion is a success for the firm.

Assessment criteria Your assignment will be assessed according to these criteria:

. Ability to collect and analyse relevant data

. Degree of knowledge and understanding of the module subject

. Ability to critically synthesise and apply relevant theories and concepts from a range of sources

. Ability to develop an argument which is well structured, clearly justified and relevant to the particular circumstances of the situation under consideration

. Ability to identify and evaluate a range of strategic options relevant to the particular circumstances of the situation under consideration

. Degree of originality in generating relevant and justified solutions to the business problem under consideration

. Clear and logical structure

. Professionalism of presentation

. Ability to apply the Harvard referencing system in the correct manner

. Ability to manage time to submit by the deadline

. Academic good conduct