Analyse your target audience and your main consumers

Assignment Help Business Management

Reference no: EM133642265

Part A: Prepare a presentation Activity Context The management wants you to present your findings and the selected positioning strategies to the General Manager and HR Manager. They have asked you to prepare a presentation on your findings, selection of positioning strategies and rationale behind the selection of positioning strategies. Description of the activity This part of the activity requires you to prepare a presentation prepare a presentation on your findings, selection of positioning strategies and rationale behind the selection of positioning strategies. Before the presentation, you must:

- Analyse your target audience and your main consumers. Identify what is most interesting to them and what their profile is. What needs do your customers have? What are your problems and desires?

- Study your current situation. Analyse the current positioning of your company, brand or product and do a SWOT analysis (Weaknesses, Threats, Strengths, and Opportunities)

- Analyse your main competitors.

- Identify your competitive advantages. In what aspects do you differentiate yourself from your main competitors?

- Define your value proposition.

Reference no: EM133642265

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