Analyse the viability of the business model

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Reference no: EM132354011

Innovation, Creativity & Entrepreneurship Assignment - Business Pitch

Learning Outcomes -

  • Critically evaluate and justify the perspective of the user and the unique value proposition aimed at them in the development of the enterprise.
  • Design and deliver an impactful business solution that is underpinned by the objectives of the business case.
  • Analyse the viability of the business model and solution developed.
  • Critically reflect on key elements that influence the success of the business case and personal journey.

Context: Following on from the feedback given to you on your Business Concept Plan, you are now required to pitch your final Business Case to investors or management for approval of your idea.

In order to complete, a sound Business Case you need to ensure that you have covered all required aspects, which need to be considered before proceeding with the "build" of an innovation.

This assessment requires students to incorporate the theory learnt in Modules 1 through to Module 5 to present a Business Pitch of your concept, which you introduced to us in Assessment 2. It is important you draw on the concepts of innovation, creativity and entrepreneurship to support your presentation.

Instructions: This assessment has two components:

1. 5-7 minute video presentation

2. One page briefing document

Your presentation will be assessed based on the Rubric below and must be a minimum of 5 minutes, and limited to 7 minutes. You need to ensure your presentation is succinct and impactful. Your aim should be to finish your presentation with your audience excited about your opportunity and wanting to be a part of the journey! This presentation will include some or all of the details which you included in your concept plan.

Remember that your audience is investors or management on a Board and as such you will need to pitch your presentation accordingly.

The materials you have covered in Modules 1 through to Modules 5 should provide you with the framework for the components to include in your presentation.

Your presentation should include at a minimum the following areas:

1. Description of your Idea:

a. Industry Background

b. Problem

c. Solution

d. Business Model - how will you make money?

e. Competitor Analysis

f. Unique value proposition - what makes you unique, better and different from your competition

g. Prototype*

2. Technology Plan (if applicable)

a. Description of Technology

b. Technology comparison

3. Marketing Plan:

a. Total Addressable Market - this will be an estimate

b. Demographic of primary customer segment - your early adopters, not mass market

c. Pricing Strategy

d. Distribution Strategy

4. Financial Plan:

a. Expense and revenue assumptions

b. Cash flow model

c. Break-even analysis

d. Customer acquisition costs

e. KPI's

5. Organisational Plan:

a. Team - key people/resources required at commencement

b. Exit Plan

Please note that you are not required to develop a website for your prototype. The expectation is that your prototype could be a diagram, a flow chart or a drawing.

To support your presentation, you will also be required to submit a one page briefing document which succinctly captures the key points and effectively summarises your presentation for management / decision makers which you have covered above. This briefing document should be sufficient enough to provide an overview of your presentation in the event where a key decision maker cannot see it or needs something to refer to later.

Length - 5-7 minute video presentation & one page brief.

Attachment:- Business Pitch Assignment Files.rar

Reference no: EM132354011

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Reviews

len2354011

8/7/2019 11:16:57 PM

Length - 5-7 minute video presentation & one page brief. Referencing: You must recognise all sources of information; including images that you can include in your work. Reference your work according to the APA 6th edition guidelines. Submission Instructions: Submit your video, briefing document and any required attachments in the Assessment 3 Business Pitch submission link in the Assessment section found in the main navigation menu of the subject Blackboard site. A rubric will be attached to the assessment. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.

len2354011

8/7/2019 11:16:50 PM

There is one page document , summarizing the assessment and spacing needed is 1.5 in that document , and presentation on assessment meeting all the rubrics and questions asked in assessment , and this presentation is based on earlier assessment which is 14071318810 and 3 years plan for income , balance sheet for 2 years but income sheet for5 years, Earnings per share (eps) return on investment return on equity profitability ratio Gp margin Np margin return on assets break down of uses of funds put this in graph and please follow the rubrics and slides needed for assessment are 10-12 slides and last page for references.

len2354011

8/7/2019 11:16:44 PM

This assessment is presentation based on earlier. please check all the rubrics carefully in this assessment you have to make business plan with balance sheet and that balance sheet should be in diagram or graphs and balance sheet for 2 years but income sheet for5 years and you will telling about marketing strategy n you will be telling about pestle , differentiation and targeting etc and you will be summarizing the whole presentation in one page document spacing 1.5 n call me if have any confusion , this time mba head will not allow me resubmission. Please make it carefully 10-12 slides and one page document the word limit is not that much may be 300 for one page and maximum presentation will go to 1000 like Earnings per share (eps) return on investment, return on equity, profitability ratio, Gp margin, Np margin, return on assets, break down of uses of funds and put this in graph.

len2354011

8/7/2019 11:16:38 PM

Rubric - High Distinction: A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning. Demonstrates cultural sensitivity. Analyses the impact of financial, social, political, environmental issues on the business; and where relevant, as they relate to different countries where the business may operate. Holistic understanding of business and its risks. Assesses the impact of information and communication systems on the operations of the business.

len2354011

8/7/2019 11:16:32 PM

Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience's interest in the topic, demonstrates high levels of cultural materials and extended reading. Mastery of concepts and application to new situations/further learning. Demonstrates cultural sensitivity. Analyses the impact of financial, social, political, environmental issues on effective use of diverse presentation aids, including graphics and multi-media. Demonstrates use of high-quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence.

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