Analyse the use of social media as a communication

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Reference no: EM131466896 , Length: word count:2000

Assessment Item -

Description/Focus: You are required to submit an essay of not more than 2000 words on the use of social media in a crisis situation.

Task: Imagine you are an assistant manager of an organisation and suddenly you are faced with a critical situation: a man enters your premises with a weapon. As your boss is away on vacation you are the acting manager on duty and are responsible for responding to the situation. While this is unfolding a young intern of yours tweets your boss, declaring- 'OMG there is a man with a gun!'

Critically analyse the use of social media as a communication medium in a crisis situation. Should social media be included in a business communication plan? In what ways can social media be used in a positive and negative way in a crisis situation?

Reference no: EM131466896

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Analyse the use of social media as a communication : Critically analyse the use of social media as a communication medium in a crisis situation. Should social media be included in a business communication plan

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Reviews

len1466896

4/19/2017 12:04:57 AM

Clear and fluent expression indicates the report has been successfully edited and proofread before submission. Correct form for text type: (headings, indentations etc.); spelling, punctuation error- free. Clear, controlled and focussed direction. Clearly linked and logically ordered points and highly relevant and well developed details. Extensive critical analysis. Sound use of examples to explain argument. Excellent ability to interpret, evaluate and formulate logical sound conclusions.

len1466896

4/19/2017 12:04:50 AM

Total 2000 words paper on use of social media. Assignments are to be typed with 1.5 line spacing and Arial 12 font. Any references or content in the appendix will not be counted towards the word limit of 2000. Consult rubric online. Evidence of broad, systematic and creative research. Selection of data goes beyond the mainstream literature/tutorial/textbook. Consistent and accurate referencing used throughout, showing ability to reference a range of source types. Ideas and words of others acknowledged.

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