Reference no: EM133240704

Marketing for Entrepreneurs Assignment -

Book Title - Marketing for Entrepreneurs: Concepts and Applications for New Ventures, 2nd ed.

Assignment - presentation

The presentation is designed to allow you to develop a practically oriented marketing plan focusing towards entrepreneur companies. Choose an organisation with which you are familiar and about which you are able to obtain some information (from the web or annual reports etc). This assignment can be based on a Entrepreneurial Branding Process and its strategies or Entrepreneurial Marketing Plan. You are required to follow the following format for your presentation:

1. Introduction and Background

Provide an introduction and background to the entrepreneurial organisation (product/service or brand).

Analyse the types of customers targeted within market and determine which market is most profitable, to target.

2. Marketing Environmental Analysis

External Environment Analysis

Business environment analysis: Analyse the following aspects of the environment in which you operate and determine their current and future effects on the organisation's product/service line: social/cultural trends; economic/demographic trends; political/legal/institutional trends; technological trends.

Customer analysis: Analyse the demographics, buying situation, needs and wants of your customers and how your product/service can satisfy them.

Competitor analysis: Analyse activities and characteristics (size, goals, market share, product quality, marketing strategies and others) of the major competitors in your entrepreneurial marketing (both direct competitors and those who offer substitute products/services to your customers)

Internal Environment Analysis - Analyse the (5P's) of Product Based ventures / 8P's of Service-based ventures.

Evaluate the forces in the entrepreneurial marketing environment.

3. SWOT Analysis

Identify the main strengths (internal capabilities that can support the organisation in achieving its goals) and weaknesses (internal factors that can prevent the organisation from achieving its goals) in the chosen company, as well as the main opportunities (external circumstances that may be exploited for higher performance) and threats (external circumstances that may potentially hurt performance) in the market place as a direct result of the Marketing Environmental Analysis.

4. Future Growth Opportunities

Looking 3-5 years into the future, explore growth opportunities using the marketing plan.