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Report 2-
Topic - Strategic international marketing plan (Part B)
Length: No more than 4000 words - excluding the content in Report 1 which is to be integrated into Report 2. Please refer to the 'Format and guidelines' section below for more detailed information. (When grading a report, the marker does not need to read more words than the stipulated word limit.)
This is the second part of the strategic international marketing plan to be developed by students which extends Report 1 - Task 1. With the background information and the understanding of the environment in Report 1, the emphasis of this second part of the strategic international marketing plan is on the target market and competitive analyses, and the development of appropriate market entry strategy as well as the international marketing mix strategies for the product or service that will be launched in the selected foreign country market (as identified in Report 1).
Format and guidelines
The report should be structured according to the following format and also in accordance with the presentation guidelines (pp. 11-13) as outlined in the Communication skills handbook (2010).
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