Reference no: EM132967124 , Length: word count:4000
Assessment Overview
The summative assessment is compulsory. It is a set case study analysis, answering 4-5 questions about the case, by way of a comprehensively referenced, written 4000-word business report covering all learning outcomes.
The student will be judged on:
- Their assessment, selection and application of environmental analysis models and tools to develop a situational analysis of an organisation.
- The criticality of their discussion and justification of considered strategic options and associated objectives in a business context.
- Their recommendation and justification of a high-level implementation plan and associated control mechanisms.
- Their ability to communicate complex ideas and information effectively to a management audience.
Instructions
You are a business advisor that is specialised in strategic positioning. You have been approached by JD Sports that was nominated in the 'Business of the year' category by the City AM Awards 2019. The company has been distinguished due to their financial performance and their aggressive expansion strategy through an "inventive, nimble business that can still thrive in the sector" (City Am, 2019). The company has hired you to produce a report that provides an outlook for the company's strategic direction for the next 5 years. The company is particulary keen in keeping a health expansion strategy while maintaining it's retail presence in the UK.
This report should include the following sections:
Section 1: Macro Environmental Analysis
a) Analyse the strategic positioning of the organisation. This must include an assessment of the mission statement and the long-term goals of the organistion.
b) Critically analyse the current macro environment for JD Sports, and interpret information in order to produce likely scenarios that present opportunities and challenges for the retail industry.
Section 2: Capability
c) Assess the internal capability of an organisation by wing the McKinsey's 7 S framework.
d) Critically evaluate the strategic capabilities of JD Sports, utilising a TOWS matrix.
Section 3: Competitive Analysis & Strategic Options
e) Apply the Porters Five Forces model and evaluate the competitive positioning for JD Sports.
f) Critically evaluate the current and potential strategic positioning for JD Sports by using Ansoff's matrix and Bowman's strategic clock, and assess the company's expansion effort domestically and internationally.
g) Present a strategic management plan, based on the above analysis, that produces a valid strategic direction, objectives and tactical actions for the next 5 years of the organisation in an international context.