Analyse the social institutional issues-customs-traditions

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All organisations (public or private) conduct research to plan and implement a business idea. This assignment is designed to provide the foundation for an assessment on the global business environment for a new or existing business opportunity. Each phase of this assignment project is designed to gather information on the global business environment that may influence an existing or proposed new business opportunity. Imagine that your group is a South African apple producer and sells high quality apples through retail stores in South Africa. You consider Ethiopia as a prospective export market. Critically evaluate the elements of CAGE distance that might influence your ability to export apples to Ethiopia.

PHASE 1: Culture – Assessing the social-cultural environment

Critically analyse the social institutional issues, customs, traditions and beliefs influencing the potential business opportunity in Ethiopia.

Reference no: EM132197148

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