Analyse the potential challenges and resistance

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Reference no: EM133622247

QUESTION

You are a consultant working with a global consumer electronics company called "Techtronics." Techtronics has recently formulated a new strategic direction to expand its market share in emerging markets while maintaining its competitive edge in developed markets. The company aims to implement this strategy over a three-year period.

Analyse the potential challenges and resistance that may arise during the implementation process. Propose strategies for managing these challenges.

Reference no: EM133622247

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