Analyse the organisation to identify strategic changes

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Reference no: EM131940379

Assessment - Strategic Analysis (Individual Case Study)

Unit Learning Outcome

ULO 1: present an advanced, integrated analysis and evaluation of eBusiness strategies in written form
ULO 2: apply knowledge of key concepts and theories in eBusiness Strategies to real life examples and case studies

Graduate Learning Outcome

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO1: Discipline-specific knowledge and capabilities
GLO5: Problem solving

Description / Requirements

Overview of Assignments 1 and 2

You will take on the role of an eBusiness strategy consultant and prepare two reports for an organisation (i.e. Assignment 1 and 2). Assignments 1 and 2 are individualand form two parts of a single analytical study of an organisation.

Assignment 1 will focus on you demonstrating that you can analysean organisation in an advanced and sophisticated manner, to identify areas for strategic changes which will be beneficial and effective.

Assignment 2 will describe and justify in detail the proposed new strategic changes.

A case study has been provided in CloudDeakin (see Assignment Case Study) with details about this organisation. The case study provided contains some detail, however the information provided is by no means complete. You will research aspects of the business in order to provide a deeper level of analysis that will inform your proposed changes to the current strategy.

If you would like to work with a real company that is available to work with now (immediate access to staff willing to engage in information sharing) you see the Lecturer to seek approval. Such students must provide a short appendix (non-assessable) with background information for the marker so they can contextualise the Assignment 1 and 2 reports.

The remainder of this document outlines the requirements for Assignment 1. A separate document outlines the requirements for Assignment 2.

Assignment 1 requirements - Strategic Analysis

The Assignment 1 report will be 1,000 words.

Analyse the organisation presented in the supplied case study using 3 analytical approaches (PESTLE, 5 forces, Core Competencies) to analyse the organisation to identify strategic changesthat would be beneficial and effective. It is recommended that you have a section for each bullet point. This is a working document that needs to convey findings to be used as inputs to the final report (thus the informal structure and no need to introduction/overview section).Use diagrams, bullet points, rich pictures and very concise explanations to demonstrate an understanding of current position of the firm.

All sections except the references will be included in the word count.

This preliminary work will be the basis of your more comprehensive work required in Assignment 2.

Structure

- PESTLE analysis - brief description of the most relevant findings (risks, uncertainties, under/overestimated trends etc.)

- 5 forces analysis - the most relevant findings from looking at the organisation from a ‘big picture' viewpoint

- Core Competencies - using the model analyse the organisational resources (tangible and intangible skills and knowledge that can increase organisational strategic capabilities assisting in pursuing opportunities).

- Strategy Recommendation - very brief overview of the proposed strategy direction.

- References - references and citations showing the source of all the information in the report need to be provided (Harvard referencing style).

Verified Expert

This job is about to write on strategic management of a company. Here I choose Honeywell to discuss the job. The paper asked to write Porter's Five Forces and Pestel Analysis to describe the strategic environment of the company. Both are added with proper description. Then it discussed core competencies of the company. Core competencies are the key things to run the company with proper strategic manner. Then few recommendations are added to create more specific strategies to run the company smoothly.

Reference no: EM131940379

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Reviews

len1940379

4/13/2018 3:29:57 AM

GLO2 Clarity of written argument (out of 30) Expert (clear, concise, convincing, logical flow) argument used throughout the report. Mostly expert (clear, concise, convincing, logical flow) argument used throughout the report. Good argument through most of the report, but lacks clarity and brevity in a few places in the report, and/or sometimes does not flow in a logical manner. Adequate argument in the report, but mostly lacks clarity, brevity and/or logical flow in many places. Inadequate argument in the report because it the argument is unclear, lacks flow and logic, and unnecessarily verbose.

len1940379

4/13/2018 3:29:51 AM

GLO2 Present-ation (out of 10) Expert use of diagrams, tables, lists, heading formats, short paragraphs, formal writing, grammar/ spelling, reference formatting and report structure. Mostly expert use of diagrams, tables, lists, heading formats, short paragraphs, formal writing, grammar/ spelling, reference formatting and report structure. Good use of diagrams, tables, lists, heading formats, short paragraphs, formal writing, grammar/ spelling, reference formatting and/or report structure. Adequate use of diagrams, tables, lists, heading formats, short paragraphs, formal writing, grammar/ spelling, reference formatting and/or report structure. Inadequate diagrams, tables, lists, heading formats, short paragraphs, formal writing, grammar/ spelling, reference formatting and/or report structure.

len1940379

4/13/2018 3:29:45 AM

Pass Fail Adequate eBusiness strategy concept/theory use to identify strategic changes, but analysis is quite superficial, generic and/or incorrect in concept/theory/tools use. Some relevant research, but a lot more is required to support the analysis. Report demonstrates little/no knowledge or use of eBusiness strategy concepts/ theory/tools, knowledge of the organisation. Little or no (relevant) research has been used to support the analysis.

len1940379

4/13/2018 3:29:38 AM

GLOs High Distinction Distinction Credit GLO1&5 Analysis (out of 60) Advanced(company-specific, detailed, expert, original) use of eBusiness strategy concepts/theories and analytical tools to identify strategic changes. Advanced, detailed and highly relevant research was used to support the analysis. Mostly advanced (company-specific, detailed, expert) use of eBusiness strategy concepts/theories and analytical tools to identify strategic changes, but lacks originality. Mostly advanced, detailed and relevant research was used to support the analysis. Good eBusiness strategy concept/theory use to identify strategic changes, but analysis a little superficial, generic and/or incorrect in concept/theory/tools use in a few places. Mostly relevant research was used to support the analysis, but more such research.

len1940379

4/13/2018 3:29:02 AM

Rubric Assignment 1 will be marked out of 100 (and then converted to a mark out of 10 towards the final unit result) using the following feedback/assessment rubric criteria and standards. GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving

len1940379

4/13/2018 3:28:45 AM

• Building evidence of your experiences, skills and knowledge (Portfolio) - Building a portfolio that evidences your skills, knowledge and experience will provide you with a valuable tool to help you prepare for interviews and to showcase to potential employers. There are a number of tools that you can use to build a portfolio. You are provided with cloud space through OneDrive, or through the Portfolio tool in the Cloud Unit Site, but you can use any storage repository system that you like.Remember that a Portfolio is YOUR tool. You should be able to store your assessment work, reflections, achievements and artefacts in YOUR Portfolio. Once you have completed this assessment piece, add it to your personal Portfolio to use and showcase your learning later, when applying for jobs, or further studies. Curate your work by adding meaningful tags to your artefacts that describe what the artefact represents.

len1940379

4/13/2018 3:28:38 AM

• Penalties for late submission:The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. 'Day' means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date.

len1940379

4/13/2018 3:28:27 AM

The report must be one (1) single file, named T1_year_MIS712_surname_assign1 (e.g. T1_2018_MIS712_Liang_ assign1). You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy. When you are required to submit an assignment through your CloudDeakinunit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment dropbox folder after upload, and check for, and keep, the email receipt for the submission.

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