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Global Business StrategyAims To explore the strategic responses of organisations to the rapidly changing global business environment. To understand the strategies and processes used to manage international businesses in differing geographical and cultural situations. To understand the importance of managing within a framework of corporate social responsibilityLearning Outcomes1. Be able to analyse the international business environment1.1 Review and assess suitable techniques to analyse the business environment1.2 Analyse the micro-environment of a business1.3 Analyse the macro-environment of a business1.4 Analyse how the international business environment impacts on an organisation2. Understand the impact of globalisation on business organisations2.1 Analyse the extent of globalisation on organisations2.2 Assess the benefits, opportunities and challenges of globalisation for an organisation2.3 Analyse the structures of different organisations operating in international markets2.4 Critically evaluate the international operations of an organisation3. Understand the importance and nature of Corporate Social Responsibility3.1 Analyse the moral and ethical questions facing organisations in an international environment3.2 Analyse the conflicts between corporate strategy and ethical and social responsibilities3.3 Identify legislation, regulation and guidance relating to corporate social responsibility
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