Analyse the market using the 5cs framework

Assignment Help Case Study

Reference no: EM133724718

ECOALF: Fashion for the Future (Harvard Business School case study)

First, read the case. Your assignment is to develop a marketing plan to support ECOALF's growth.

To do this, you must answer the following questions:

Question 1: Analyse the market using the 5C's framework.

Question 2: Identify and describe the relevant segments for ECOALF's products. What do these segments value?

Question 3: Identify the main segment(s) that ECOALF should target and explain why.

Question 4: Describe the customer decision journey of consumers of the target segment.

Question 5: Write a positioning statement for the brand.

Question 6: Can the company's purpose and profits be comaptible? Discuss the idea of increasing profits while holding a sustaianable agenda from both commercial and ideological perspectives.

Question 7: Should ECOALF sell online? Describe all the pros and cons for selling sustainable products through online channels.

Question 8: Should ECOALF expand its product line to other categories such as furniture and beauty?

Question 9: Design a marketing campaign (ads and/or other promotions). Which segments will the campaign target? How is the campaign aligned with the ECOALF brand?

Note the following:

You are not expected to collect new data for this assignment - where there is uncertainty, state the assumptions behind any estimates or forecasts you make.

Think of what customers value and their unmet needs and how they make decisions. Length: up to 10 pages

Format: Word or pdf Font size: 12
Line spacing: 1.5

Reference no: EM133724718

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