Analyse the market situation related to identified product

Assignment Help Marketing Management

Reference no: EM132342240 , Length: word count:2000

Marketing Assignment - Interim: Written Report

Background - In this subject, you will be required to complete two separate but interconnected assignments in which you will:

1. Analyse the market situation related to an identified product/service/experience of an organisation (brand) with which you are familiar. Analyse and segment the market and recommend a target market providing a rationale for your selected target market. (interim assignment)

2. Analyse the identified target market (by way of developing a persona) and make recommendations with respect to the marketing mix (using the 7ps) for that product/service/experience ensuring that the marketing mix aligns with the customer persona (target market). (capstone assignment)

While you will not be preparing a marketing plan, you will be using the principles of marketing theory related to strategic and tactical marketing planning and applying them to practice.

Brief - In the interim assignment report, you are required to identify an organisation and focus on just one branded product/service/experience.

Start by providing adequate context of the selected organisation (brand). Then, based on various theories of marketing management as discussed in Topics 1-6 of the learning materials:

3. Analyse the current market situation, including trends impacting on the brand (organisation) and product/service/experience and relevant stakeholders, collaborators and/or competitors;

4. Select the most relevant way to segment the market; justify it and,

5. Provide justified recommendations for the selected target market.

Please use the following Template to prepare your report: Marketing Management Interim Assignment Template

In your analysis, ensure you also consider the comments made in the article: Marketing analysis toolkit: Situation analysis - Steenburgh, T & Avery, J 2010, 'Marketing analysis toolkit: Situation analysis', Harvard Business Review, February 4, Harvard Business School Publishing, Boston, MA. (Note: Chapter 3 of the textbook may also be a useful resource).

Report Structure:

Title page
Executive Summary
Table of Contents
Introduction
Background
Market Analysis
Market Segmentation
Target Market Recommendation
Conclusion
References
Appendices

Format: Written report 2000 words.

Reference no: EM132342240

Questions Cloud

Describe the areas of prospective practice : Choose 1 health-care-related topical area or function of interest (e.g., quality improvement, health care systems of care), and combine this with.

Discuss the impact of internal and external forces : Discuss the impact of both the identified internal and external forces on the organization's ability to develop a competitive strategy.

Compare the role of mulan in today society : Write a research paper about Mulan and role of Mulan in today society and show how the movie expresses our dreams, anxieties, fears or treats a problematic

Sciences contribute to the understanding of ob : Four behavioral sciences contribute to the understanding of OB: psychology, social psychology, sociology and anthropology.

Analyse the market situation related to identified product : Marketing Assignment - Interim: Written Report - Analyse the market situation related to an identified product/service/experience

Studying organizational behavior : How can studying OB (Organizational Behavior) help to be a more effective manager?

How to achieve clinical quality in ambulatory care : Write a three to four (4-5) page paper in which you: Research peer-reviewed journal articles on how to achieve clinical quality in Ambulatory Care and identify.

Highly mechanistic organization : What are some ways to be a great leader of employees in a highly mechanistic organization?

Mutually acceptable compromise : Which people feel free to disagree and are encouraged to work constructively toward a mutually acceptable compromise?

Reviews

len2342240

7/19/2019 9:54:10 PM

Grading criteria - Your written assignment will be marked according to the criteria outlined in the assessment grading criteria (see Appendix 1 in the Subject Outline). Requirements - The required word length for this report is 2000 words (plus or minus 10%). In terms of structure, presentation and style: use the AIB-preferred Microsoft Word settings (see AIB Style Guide), use author-date style referencing (which includes in-text citations and a reference list).

len2342240

7/19/2019 9:54:03 PM

You are required to use at least 6-12 academic references for this report. Your references should be from credible sources such as books, industry-related journals, magazines, company documents and academic journal articles. Ideally, relevant academic journal articles should be used for academic discussion. Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and if your assignment word length is beyond the allowed tolerance level (see Assessment Policy available on AIB website). The AIB library provides useful links to EBSCOHost, ProQuest ABI/INFORM, IBIS and MarketLine databases that may help you.

Write a Review

Required(*) Message

Marketing Management Questions & Answers

Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .

Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

Report on digital marketing strategy for a website

Promotion strategies of the one's own developed website

Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages