Analyse the market research conducted by the company

Assignment Help Marketing Management

Reference no: EM133724625

Marketing Management and Research Methods

Assessment - Marketing Case Study Analysis Report

Assessment Details:
For this assessment, you are required to select a marketing case study in Week 2 & 3 tutorial sessions and conduct a critical analysis of the chosen case study in 2000 words. In your analysis of the selected case, you are to assess where the market research went wrong/ or what was missed in the market research that led to the marketing challenge and are expected to take into consideration the marketing and geographical environment that the case belongs to.

The chosen case study must be no older than five years and should involve a marketing challenge faced by the company. This can be an example from anywhere in the world. To ensure diversity in case studies, discuss your chosen case with yourtutor to avoid duplication.

You are required to substantiate the analysis of your selected case with relevant literature and explanation.

The report should be structured into the following sections:

Introduction (~ 200 words)
? Briefly introduce the purpose of the report.
? Mention the chosen case study and the marketing challenge faced by the company

? Provide a roadmap of the sections covered in the report.

Company overview (~ 300 words)
? Provide an overview of the company, including its history, mission, and vision.
? Detail the geographic regions where the company operates.
? Cultural and legal factors that influence how the organisation functions.
? Outline the main product lines or services offered by the company.
? Discuss the target market
? Include other marketing elements like the packaging, labels and advertising.

Case study background (~ 200 words)
? Describe the specific marketing challenge faced by the company.
? Provide context regarding the market conditions at the time of the challenge.
? Highlight any relevant industry trends that may have impacted the company.

Analysis of market research failures (~ 600 words)
? Analyse the market research conducted by the company leading up to the marketing challenge.
? Identify specific areas where the market research was inadequate or flawed.
? Discuss what critical data or insights were missed in the market research process.

Missed opportunities in market research (~ 300 words)
? Elaborate on the specific aspects or elements that the market research overlooked.
? Discuss how these oversights contributed to the marketing challenge.
? Provide examples or evidence from the case study to support your analysis.

Recommendations for improved market research (~ 300 words)
? Suggest methods or approaches for conducting more effective market research in the future.
? Discuss how these improved research methods could have mitigated the marketing challenge.
? Propose actionable steps for the company to enhance its market research capabilities.

Conclusion (~ 200 words)
? Summarise the key findings of your analysis.
? Reiterate the importance of thorough and accurate market research.
? Highlight the potential impact of improved market research on the company's future marketing strategies.

Reference no: EM133724625

Questions Cloud

Describe how personal experience influence workplace culture : Describe how personal experiences influence workplace culture. Describe the legislation that altered the self-regulation process of the accounting profession.

Examine ethical scandals and systemic corruption institution : CRJ 225 University of Maine at Presque- Examine ethical scandals and systemic corruption within the institution. It will help to list them by time of by type.

How might social media be used in recruitment selection : SCMT 507 American Public University System- How social media be used in recruitment selection? What strategies can used to reduce litigation from retail loss?

Explain six opportunities of the company : BUS 411 Post University- Perform a SWOT Analysis on the organization, creating a PowerPoint with your results. Explain 4 to 6 opportunities of the company.

Analyse the market research conducted by the company : MGMT 403 Marketing Management and Research Methods, Canterbury Institute of Management - Marketing Case Study Analysis Report

Explain the theory to wanda and how it applies to her staff : Select one of motivation theories you studied in this module that you believe can be used. Briefly explain the theory to Wanda and how it applies to her staff.

Patient presented with feeling flushed off : A 52-year-old patient presented with feeling flushed off and on, headaches, difficulty falling asleep and remaining asleep, and some confusion.

Postpartum client is homeless-has poor hygiene : The night nurse reports that a postpartum client is homeless, has poor hygiene, and has tested positive for the human immunodeficiency virus

Write a research paper focused on an infamous criminal : Write a research paper focused on an infamous criminal in history. Provide a biographical sketch of factors that might have given rise to his criminal activity.

User Account

All Pages