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Analyse the macro-environmental forces

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Reference no: EM133184259

1. Analyse the macro-environmental (political, economic, social, technological) forces that are driving supermarkets to adopt online service delivery models. Ensure to link with PEST analysis.

2. Ensure to link with SWOT analysis and model

  • Analyse the strengths, e.g. internal competencies, expertise, brand, etc. of Coles that will enable it to become a purely online provider.
  • Analyse the market opportunities for Coles which make the transition to purely online sales an attractive proposition, e.g. think about the post-COVID world.
  • Analyse the weaknesses, i.e. constraints, within Coles that will inhibit its ability to become a purely online provider, e.g. existing buildings, staff, supply chains.
  • Analyse the market threats that could affect Coles's ability to offer online delivery, and take a market leadership position in online supermarket sales.

Reference no: EM133184259

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