Reference no: EM132356842 , Length: word count:2000
Innovation & Creativity Assignment -
Learning Outcomes addressed:
1. Define and apply the concepts and approaches to innovation and creativity
2. Critically evaluate the potential drivers, conditions, barriers and climate that influence innovation and creativity
3. Critically assess the impact of innovation and creativity and their diffusion in the success of organisations
Assignment Description - The assessment consists of an individual report (2,000 words excluding references and appendices; tolerance of 10% in the number of words) applying innovation and creativity theories studied in the module to present and assess the innovative solution developed in the group project.
In the report, you should analyse the implementation of the innovation, considering the organisational/regional/global conditions that may influence the innovation, and discuss the potential implication and diffusion of the innovation.
The individual report will assess your analysis of the potential implementation of the innovative solution. Researching content from different sources, you should show capacity for analysing in depth the innovation, demonstrating knowledge on the internal and external conditions which may influence the studied innovation, as well as its implications for the business and society.
You will be assessed taking into consideration the expected learning outcomes, your efforts to collect and analyse relevant information, and your capacity to apply the theoretical and practical knowledge discussed in lectures and workshops in the assessments. Special reward is to be given to students who can exceed the expectations, bringing to the discussion more sophisticated arguments, and showing great capacity of innovating, as well as collecting and analysing relevant information.
Criterion -
1. Introduction to innovation.
2. Analysis of the potential internal and external drivers, conditions, and barriers that may influence the innovation.
3. Analysis of the implication of the innovation and its potential diffusion.
4. Conclusions.
5. Presentation and referencing.
Sources -
Students are expected to use academic and industry sources, including legitimate online sources. Be careful of checking whether a source is legitimate and whether a piece of information is correct (check twice in at least two sources). Use the academic literature provided in the course to frame your perspective and analysis of the innovation (you can use further literature as well; there is no need to restrict yourself to a particular literature). Doubts about the use of sources will be clarified during lectures. Avoid wasting time searching obscure sources.
Students may also use news material from legitimate sources (such as Financial Times, The Economist, BBC, The Guardian, New York Times, The Wall Street Journal, The Washington Post, Le Monde, and Spiegel, to cite a few). Avoid sources that you are not sure of. These newspapers have more than enough material.
Students can also use material published by companies in their websites, and serious research from top management consultancies (McKinsey, Bain, The Boston Consulting Group, Monitor, Arthur D. Little, Booz Allen & Hamilton, Deloitte, to cite some).
As with any case based work, you may need to make assumptions, which you should state clearly.