Reference no: EM132894787

Question

The individual coursework requires you to analyse the Georges Hotel case study (below) and answer Part A and Part B.

PART A

Using a range of academic models and frameworks, critically analyse the case to identify the current position of the organisation and issues that the Georges Hotel are facing.

. You may wish to present your analysis as a report for Jeff, Cindy and Chad. You should use diagrams and applied models to show your understanding of the organisation and its environment and inform your critical analysis. For any models and frameworks used, you should critically discuss the model/framework. Any models and analysis should be complemented with text to comment on your findings (you should not just draw the model and leave it unexplained).

You may wish to draw on:

· Organisational purpose - Mission, vision and values

· Organisational structure

· Stakeholder analysis

· Differentiation and competitive advantage

· STEEPLE analysis

· SWOT analysis

· Porter's 5 forces

PART B

Strategic planning is important for every organization, but it is crucially important when planning to undergo significant change, as is the case at the Georges Hotel. Strategic planning creates a road map for an organization's future and must be driven by management.

Selecting two or three of the management skills covered in the module (shown below), which you feel would most contribute to success as Georges Hotel, critically discuss how they should be used by management to improve the organisation as they prepare for growth.

· Using data to improve performance and decision-making

· Operations management and supply chains

· Project management

· Negotiation skills

· Communication and meetings

. You should draw on course materials to demonstrate your understanding and use published academic research to support your arguments.