Reference no: EM133580987 , Length: word count:5000

International Strategic management and innovation

Assignment Task: Real Life Case Study-Individual Report

You are advised to adopt the following structure for the report:

• Title page: Include module title, the name of the selected Multinational discussed, student ID number and the total word count (excluding bibliography)
• Contents page
• Introduction: this should include some background on Background on the selected company and the market where they operate. The purpose of the report. You may wish to include details such as the type of business, size, how long it has been trading, etc. Students should also give a brief account here of the research process (focusing primarily on the Secondary data collection).
• Findings: here the results of the research need to be presented. this should include the research findings related the addressed questions (a)What is the current strategic positioning of the selected company in the market? (b) What is the current innovation strategy of the selected company? (c) what is the company's strategic situation? Students are also expected to consistently support their work with reference to appropriate sources (cited in accordance with the Harvard referencing convention).
• Recommendations: here students should present their proposals for the Two potential strategies that can be pursued by your chosen organisation to ensure market share and growth. Based on the selected strategies, recommend ONE of them. Justify how the recommended strategy is the best among the others. Discuss how the selected strategy would be implemented using the CANVAS approach within a 3-year period from 2022-2025 Work should be supported with reference to appropriate sources.
• Conclusions: this should follow logically on from the findings and provide a concise summary of them. No new information should be presented here.
• References and Bibliography: you should be discerning about your sources of information and ensure that all references conform to the Harvard convention.

Selection of the Multinational company

Introduction
This should include a brief description of the followings:
• Background on the selected company and the market where they operate.
• The purpose of the report
• Brief introduction of the data collection using secondary data only

Findings

This should include a detailed explanation of the followings:

1) What is the current strategic positioning of the selected company in the market?

The following will need to be carried out to address this question:

Strategic analysis of the current positioning of the chosen company. This will need to include an assessment of
a) Analyse the external MACRO environment of the chosen industry (using the PEST or PESTEL framework assess the potential effect for the industry) Note: The discussion should not focus on the description of the framework alone but the implications this does have for your chosen organisation.
b) Analyse the external MICRO environment (using Porter's 5 Force framework). You should Carry out a 5 Forces analysis (evaluating each force as high, moderate or low) and discuss attractiveness of the industry. Note: The discussion should not focus on the description of the framework alone but the implications this does have for your chosen organisation.
c) Conduct an internal analysis of the chosen company's strategic capabilities (resources and competences) using appropriate strategy tools (e.g., Resources and capabilities analysis with the use of Jay Barney's VRIO framework Or Michael Porter's Value Chain Analysis to discuss company's activities and identify their core competences). You should Justify which of these resources/capabilities are strategic/distinctive that can give competitive advantage to the company.
d) Undertake a TOWS analysis using a diagram to determine the company's current situation vis a vis their competitors. Discuss the issues in the diagram and the implications this does have on the company. Having discussed the TOWS analysis, critically evaluate the weaknesses, threats and opportunities which has been identified in the TOWS matrix that would have an impact on the operations of your selected company.

2) What is the current innovation strategy of the selected company?

The following will need to be carried out to address this question:
You are expected to use theory from the module to provide an analysis of the current innovation strategy of your selected company. This will need to include an assessment of

a) You should Identify (using at least one example) the form of innovation that the company is pursuing.
b) Then you should analyse, (using at least one example) the firm's sources of innovation and how it is seeking to foster it. Note: The discussion should not focus on the description of the framework alone but the implications this does have for your chosen organisation.

3. What is the company's strategic situation?

The following will need to be carried out to address this question:
An identification of the competitive strategies currently being followed by the selected company. This will need to include an assessment of
A) Provide a consideration of their future competitive strategies applying either Porter's Generic Strategies of Competition framework Or Bowman and Faulkner's Strategy Clock.
B) Provide a consideration of the future methods of strategic expansion and directions available to the selected company.

Recommendations

• You should present your proposal for the future growth/development strategy. The following will need to be carried out to address this question: This will need to include an assessment of:
A) Identify and critically discuss Two potential business strategies that can be pursued by your chosen organisation to combact the weaknesses threats and opportunities identified to ensure market share and growth.
B) Out of the TWO strategies, select ONE to implement, which could be used to combact the issues as above. Justify why the one you have selected is the best among the two with the relevant frameworks.
C) Discuss how the selected strategy can be implemented using the CANVAS business model within a 3-year period from 2022-2025
• Work should be supported with reference to appropriate sources.

Conclusions
• A concise summary of the main findings and a detailed evaluation of the implication for the business.
• No new information should be presented here.