Analyse the external environment facing severstal

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Reference no: EM133271742

Assignment:

Case Study Analysis

Case 1: Severstal: growth and consolidation strategies in a turbulent global steel industry [pages 661 - 667 of the 12th Edition]

Case 2: Air Asia and the Tune Group [pages 650 - 660 of the 12th Edition]

Questions

1. Drawing on your knowledge of the PESTEL model, analyse the external environment facing Severstal and identify the key external factors which impact on the company.

2. Using Porter's Five Forces framework, analyse the attractiveness of the global steel industry in Severstal which operates. Support your analysis with evidence from the Severstal case study.

3. Using Porter's Generic Strategies, analyse the competitive strategy employed by Air Asia and the Tune Group. Support your analysis with evidence from the case study.

4. Using the Ansoff's matrix, analyse the direction of growth that Air Asia and the Tune Group has undertaken to grow their business. Provide recommendations for the firm's future growth.

Mark allocated for the presentation of analysis, use of case evidence and conclusions.

Reference no: EM133271742

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