Reference no: EM133096871

BSBMKG542 Establish and monitor the marketing mix

Workplace Project Assessment

Task 1: Prepare Marketing Task Report

This task will require you to identify at least one marketing task and the initial marketing mix for your workplace/organisation and prepare a Marketing Task Report.

The Marketing Task Report will be used to complete the remaining tasks in this project.

Use your workplace/organisation's template to complete this task or use the Marketing Task Reporttemplate provided at the Bounce Fitness site.
To complete this task, you must:
• Identify at least one marketing task
Marketing task can be internal (within the organisation) or external (for a client). You will complete this task for the whole assessment.
• Gather information about the marketing task to identify its requirements, specifically:
o At least two task objectives
o Customer base for the task
o Timelines for completion
o Resources required
o Budget
o Acceptable variance from the budget
o Monitoring and reporting schedule
• Access and review the following documents about marketing:
o Organisational strategic and marketing plans for the previous three years
o Legislation
o Regulations
Legislation and regulations accessed must include information such as guidelines on establishing marketing mix.
Legislation can include:
• Competition and Consumer Act 2010
• Privacy Act 1988
• Spam Act 2003
Regulations accessed may be those contained in the Australian Competition and Consumer Commission (ACCC) regulations.
o Codes of Practice
Codes of Practice may be organisational and industry codes of practice related to marketing.
o Existing marketing information on past marketing activities. This must include:
• Marketing outcomes
• Pricing policy
• Channels of distribution
• Promotional methods
• Analyse the effects of identified pricing policy, promotional methods and channels of distribution on the identified marketing outcomes.
• Analyse the marketing-related information you reviewed and identify the following:
o Initial marketing mix
o At least two key pressure points
These are areas that affect the sales of products and services and business operations.
• Prepare a Marketing Task Reportincluding all items listed above.
Review Workplace Project Task 1 - Assessor's Checklist before starting this task. This form outlines the following:
• Resources you are required to access to complete the task.
• All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Review the template you will use to complete this task. If you are using a template from your workplace/organisation, discuss with your assessor to ensure that the template covers all requirements that apply to this task. Otherwise, use the Marketing Task Reporttemplate provided at the Bounce Fitness site.

Submit the completed marketing test report to your assessor. Include the supplementary documents/sources accessed and used to create the Marketing Task Report, such as:
• Documents/sources accessed to gather information about task requirements.
• Organisational documents such as:
o Organisational strategic and marketing plans.
o Existing marketing information on past marketing activities that include:
• Marketing outcomes
• Pricing policy
• Channels of distribution
• Promotional methods

Attachment:- Establish and monitor the marketing mix.rar