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Global marketing, supply chain and human resources
How do organisations ensure that their marketing addresses the cultural differences between their home base and the international market that they are operating in? What strategies can they use to ensure that their marketing works effectively?
Analyse the effects of globalisation of the marketing function of an MNE. In your opinion, what are the main issues to be considered in developing a successful international marketing strategy? How do organisations overcome these issues to ensure their marketing helps them to achieve their corporate objectives? Explain your answer. Also choose examples from your own experience or find appropriate cases on the web that you can discuss. Credit will be given for references you make to relevant examples from real companies
A stock has had returns of 34 percent, 18 percent, 29 percent, -6 percent, 16 percent, and -48 percent over the last six years. What are the arithmetic and geometric returns for the stock?
A firm should never undertake an investment if accepting it would increase the firm’s cost of capital. A particular project might have highly volatile forecasted cash flows, yet not have high market risk. If a company uses the same discount rate to e..
Has Eden identified all strategies to mitigate the identified risk - has Eden correctly identified the correct people to consult in the development of the strategies? Justify your response.
Medium Size Retailers, Inc. (MSR) has EBIT of $300,000, interest expense of $35,000, dividend income of $30,000, short term capital gains of $15,000, and long term capital losses of $20,000. What is MSR’s income tax liability?
The default risk and liquidity premiums for this company's bonds total 0.9 percent and are believed to be the same for all bonds issued by this company. If the average inflation rate is expected to be 5 percent for years 5, 6, and 7, what is the y..
Fargo North is considering the purchase of some new equipment costing $78,000. This equipment has a 2-year life after which time it will be worthless. The firm uses straight-line depreciation and borrows funds at a 8 percent rate of interest. The com..
What would be the expected price of a stock when dividends are expected to grow at a 25% rate for each of the next three years, then grow at a constant rate of 5%, if the stock's required rate of return is 13% and next year's dividend will be $4.00?
You purchase a bond with an invoice price of $1152.32. The bond has a coupon rate of 8.39 percent, and there are 4 months to the next semi annual coupon date. What is the clean price of the bond?
Suppose Netflix is considering the purchase of computer servers and network infra- structure to facilitate its move into video-on-demand services. In total, it will purchase $48 million in new equipment. What is the lease rate for which the lessor wi..
We want to become millionaires. Our 10th birthday is today, and our grandparents give us $15,000, which we invest at 5% interest rate. We shall pay for a 4 year bachelor’s from our pocket in 8 years at $30,000 per annum. In year 16, we take a vacatio..
Bond J has a coupon rate of 6 percent and Bond K has a coupon rate of 12 percent. Both bonds have 15 years to maturity, make semiannual payments, and have a YTM of 9 percent. If interest rates suddenly rise by 2 percent, what is the percentage price ..
Impact of financing on NPV. Explain how the financing decision can influence the sensitivity of the net present value to exchange rate forecasts.
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