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Analyse the different income segments of the chinese market

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Reference no: EM132945752

a) Analyse the different income segments of the Chinese market (low, middle and high segments) and explain the opportunities and challenges in each income segment from the perspective of Walmart.

b) Given the opportunities and challenges in each income segment, what market positioning strategy would you recommend for each segment to enhance the prospect of Walmart in China?

Reference no: EM132945752

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