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Analyse the different income segments of chinese market

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Reference no: EM132942547

a- Analyse the different income segments of the Chinese market (low, middle and high segments) and explain the opportunities and challenges in each income segment from the perspective of Walmart.

b-Given the opportunities and challenges in each income segment, what market positioning strategy would you recommend for each segment to enhance the prospect of Walmart in China?

Reference no: EM132942547

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