Analyse the differences between the different solutions

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Reference no: EM133276681

Question: You are a part of a consultancy company that is an innovative leader in providing solutions on consumer products/services.

You are assigned by the company's CEO to come up with a new solution and present a proposal of the new solution concept that will appeal to the automobile industry. You will need to identify a real-world problem related to the automobile industry, and then work towards a creative and innovative solution of that problem.

Your proposed creative and innovative concept needs to be realistic and marketable within five (5) years.

DESCRIPTION
• Use the following tools to evaluate your idea against other solutions:
• 1. Cost-benefit analysis
• 2. Decision trees
• 3. Evaluation matrix
• 4. Force field analysis
• 5. Sticking dots
• 6. SWOT analysis
Show justification for why THIS solution was selected among the ideas that were generated
• Describe the product concept and how it will solve the problem
- Visual can be sketched by hand or drawn using available softwares.*

PART 2: MARKET IDENTIFICATION
• Justify your marketing strategies. a. Price
b. Product/Package c. Place
d. Promotion
*Be as detailed as possible. Avoid giving generic description of the marketing strategies.

PART 3: COMPETITOR ANALYSIS
• Select TWO competitors who have products that could potentially solve the same problem that you are attempting to solve.
• Analyse the differences between the 3 different solutions.

Reference no: EM133276681

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