Analyse the current market place

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Reference no: EM131603658 , Length: word count:1600

Food and Beverage Management Assessment - Prospectus

Learning Outcomes -

a) Investigate emerging trends and consider future developments in the food and beverage industry.

b) Examine the influence of the 'menu' on all facets of the food and beverage enterprise.

Context:

Being able to think conceptually as well as operationally is vitally important for the modern Food and Beverage Manager. Furthermore, being able to present ideas strategically, analyse the current market place and develop a sense of identity within a food and beverage context are also critical skills for a Food and Beverage Manager. This assessment explores how trends and the businesses identity interplay with one another when presenting a food and beverage concept to stakeholders. By completing this assessment, students build their knowledge of contemporary issues facing the food and beverage enterprise as well as developing conceptual, investigative, and communication skills required by the Food and Beverage Manager.

Instructions:

Using the food and beverage concept developed in Assessment 2, student groups are required to present their concept to investors in an effort to gain financial support to allow the concept to be realised. Each group is required to develop a 'Prospectus' which must contain an examination of the influence of the proposed menu on other facets of the concept, with particular emphasis on how the menu aligns to the target market, service style, and overall profitability of the establishment. Further to this, the prospectus should highlight perceived success through the examination of three (3) emerging trends within the food and beverage industry and how the proposed concept aligns with these trends.

Reference no: EM131603658

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Reviews

len1603658

8/18/2017 12:39:04 AM

Total 1600 words. Kindly pay extra attention for this asm and make sure it has to get at least Credit (60-70%) in order to avoid a FAIL like Man170810003 as it is for the same student and it is the only chance to help her to pass the subject. This required some quote + references + citation in the asm while writing. Please refer to the marking material of the previous asm and also this asm.

len1603658

8/18/2017 12:38:56 AM

This assessment must be submitted in compliance with the following: 1. You should make significant references to the subject material and substantial wider reading. A minimum four (4) academic (books & peer-reviewed journal articles) & four (4) other sources (newspaper article, trade publications, websites, etc.) must be used per post. These should be referenced in the APA style, both in-text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted. 2. Extensions cannot be granted by the lecturer after the submission date. In the event of serious illness or unusual circumstances, a student may apply for Special Consideration in accordance with the rules and regulations governing this application, but it is important that such requests be made as soon as the circumstance is known.

len1603658

8/18/2017 12:38:51 AM

Exceeds minimum standard and exhibits high levels of independence. Offers systematic and critical understanding of conceptual and operational influences in developing a Food and Beverage Concept/Business. Offers advanced and insightful investigation of the practices involved within a Food and Beverage context. A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning.

len1603658

8/18/2017 12:38:45 AM

Demonstrates use of highquality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence There are no mistakes in using the APA style. Excellent structure evident with all discussion points presented in a clear & logical order. No spelling mistakes or grammatical errors. Clear & logical format used.

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