Analyse the current market conditions and target market

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Reference no: EM132312256 , Length: word count : 2500

Assignment

The company marketing report is to be based on a company (product/service) of your choice. The company must have an online and offline presence.

You are expected to analyse the current market conditions,target market, marketing mix and then formulate recommendations. It is suggested that you do NOT choose successful multinationals such as McDonald’s, Apple, Sony, Nike etc.

For example if You choose any product or service it should have a website atleast and have the 7Ps like product,price,promotion,position and etc...

2,500 words

Format / Layout of Assessment

Marketing Plan:

ICMS Cover Page

Title Page

Executive Summary

Table of Contents

Introduction

Situation Analysis

SWOT Analysis

Target Market & Positioning

Marketing Mix Strategy

Recommendations & Conclusions

References

Appendices

Reference no: EM132312256

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5/27/2019 2:02:33 AM

The company marketing report is to be based on a company (product/service) of your choice. The company must have an online and offline presence. You are expected to analyse the current market conditions,target market, marketing mix and then formulate recommendations. It is suggested that you do NOT choose successful multinationals such as McDonald’s, Apple, Sony, Nike etc. For example if You choose any product or service it should have a website atleast and have the 7Ps like product,price,promotion,position and etc...

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