Reference no: EM132789610

Assessment - Case Study

A cross-cultural clash

Jane Wilson, the recently appointed New York based global Marketing Director of Sunshine 100, an Australian based company specialising in responsible foods, sits in her hotel room in Mexico City, head bowed, wondering what has gone wrong with her visit. Three days into her trip and due to fly back to New York tomorrow morning, she feels she is no closer to ‘closing' the deal than when she arrived. She is agonising whether to contact her boss, Paul Morgan, and ask to stay a few days longer in the hope of ‘rescuing' the situation or board her plane at 9.00am. Will it make any difference to the negotiations if she stays or if she goes?

Instructions

Your task is to analyse the Assessment 2 case study and present a report to Jane Wilson: should she seek to extend her time in Mexico City or follow through on her original plans and depart the next morning.

Please follow these guidelines to complete the assessment:

1. Carefully read the case.

2. Use the five-paragraph persuasive argument structure to persuade Jane to agree with your point of view.

3. Use seven sources for evidence and evaluation.

4. Complete the cross-cultural awareness self-evaluation (available on the BB in the Assessment 2 folder). Answer the three questions (total 250 words).

5. Submit self-evaluation by Monday 21st December 9.00am QLD time.

6. Submit the short report by Monday 4th January 9.00am.

7. Refer to the Assessment 2 marking rubric located on the Blackboard under Assessment Tasks and Submissions.

Attachment:- Case Study - cross-cultural clash.rar