Analyse the components of a marketing plan

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Reference no: EM133224059

Assignment:

1: Critically analyse the components of a marketing plan and the levels of importance of each component to the achievement of strategic objectives

Identify and explain different components of a marketing plan (Market Research, vision & mission statement, marketing goals, targeting, branding & positioning, competitor analysis, marketing mix, budget, monitoring & evaluation)
What is the levels of importance of each component to the achievement of strategic objectives

2: Address mitigation strategies for high risk components of the plan

You are required to analyse the different components of a marketing plan and the levels of importance of each component to the achievement of strategic objectives
Discuss how you can reduce the risk in high-risk components of the marketing plan

3: Develop a marketing plan that will achieve strategic objectives for a complex organization

Develop a marketing plan covering all the components discussed in 2.1.

Reference no: EM133224059

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