Reference no: EM132792245

International Strategic Management

Assignment 1

TASKS

1. In order to identify which city is the most potentially attractive destination for the launch of the SEAT ‘Minim?', you are required to undertake a comparative analysis of what you believe to be the most relevant city-level urban mobility and wider macro-environmental factors of Manchester and Melbourne.

• Task 1 must be presented in table format and must be no more than 8 pages in length.
• Wider macro-environmental data should be recent, primarily quantitative and obtained from appropriate sources (e.g. the most recently published World Economic Forum's Global Competitiveness report).
• City-level urban mobility data should be recent, primarily quantitative and obtained from appropriate sources (e.g. the 2019 Deloitte City Mobility Index, which assesses the health of cities' mobility networks and their readiness to embrace the future of mobility in the coming decades).
• A scoring system should be used for each city-level / wider macro-environmental factor for each city to show whether each factor is more or less attractive for the company. These scores should then be totalled for each city in order to arrive at a score of overall attractiveness for each city.
• Refer to the Assignment 1 Briefing slides for further guidance.

2. Having identified the most attractive city for the product launch of the SEAT ‘Minim?', provide an evaluation of the city-level / wider macro-environmental factors for your citythat you believe to be of most relevance to SEAT - whether in terms of opportunities or threats.

• You must explicitly discuss the implications of these key city-level / wider macro-environmental factors for SEAT.
• No reference is to be made to the city that you found to be least attractive in Task 1.

Assignment 2

BACKGROUND

In Assignment 1, you identified either Manchester or Melbourne as being the most attractive city for the product launch of the SEAT ‘Minim?'. SEAT has recommissioned your services to undertake further research into the city that you recommended in Assignment 1.

TASKS

• Apply the 5-Forces model to critically analyse the competitive environment of urban mobility provision in your chosen city.

• Remember that you can present a summary of key points in a table or diagram.
• A SWOT analysis isnot acceptable.

750 words

• Apply the Value Chain model to identify which of SEAT's internal value-adding activities will be most relevant in supporting SEAT to launch the ‘Minim?' into your chosen city.

• Remember that you can present a summary of key points in a table or diagram.
• A SWOT analysis isnot acceptable.

750 words

• Critically evaluate the various modes of entry that are relevant to SEAT and recommend - with justification - the most suitable mode of entry that will enable the product launch of the ‘Minim?' to be a success for the company.

• Remember that you can present a summary of key points in a table or diagram.

750 words

• Provide a critical reflection on the extent to which you believe the SEAT ‘Minim?' represents an example of creating shared value (CSV); support your answer with reference to relevant CSV literature.

750 words

Attachment:- International Strategic Management - Assignment Brief.rar