Analyse the companys internal factors

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Reference no: EM131394924 , Length: word count:4000

In about 4000 to 5000 words, please write an essay in accordance with the following requirements:

Questions

Once a company has decided on its strategic choice of internationalization, it must decide on the particular methods it will use to service overseas markets. When selecting a particular entry mode, the company needs to conduct internal and external analyses.

Capturing its success in India, Xiao Mi, a phone manufacturer in China is about to enter the market in Pakistan, a country that is in the Asia-Pacific region. Based on the Xiao Mi's move, please plan for discussion and then do the following:

1. Briefly introduce the company.

2. Analyse the company's internal factors that may affect its choice of an overseas market entry mode.

3. Analyse the company's external factors that may affect its choice of an overseas market entry mode.

4. Based on your analyses above, discuss what entry method the company should adopt.

Reference no: EM131394924

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