Analyse the companys history and growth

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Reference no: EM131700628 , Length: word count:3000

INTERNATIONAL BANK IN SULTANT OF OMAN - HSBC OMAN

THE TASK:

In this assignment, you have to consider any international bank in Oman. You have to analyse and evaluate its marketing strategies, applying the principles and practices of Business in a Global Context. In a challenging business environment, strategy gives an organisation the direction and the scope over the long term to achieve advantage through its configuration of resources. You need to evaluate a company of your choice with global perspective.

There are five parts that you must complete throughout the semester as specified below:
Part 1: Analyse the Company's Growth and Performance. To begin your case study, evaluate the bank's internal and external capabilities and growth. Employ descriptive statistics to support your analysis and investigation.

Part 2: Carry Out the SWOT Analysis of the Company. Using the information you gathered in step one, continue your analysis by examining and making a list of SWOT factors, for example,

- Strengths: The firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage like diversified services, changing from mere savings & loan facilitator role and connecting people

- Weaknesses: The absence of certain strengths may be viewed as a weakness, e.g. lack of coordination, vulnerable to risk and can't reach to under-penetrated market etc.

- Opportunities: The external environment analysis may reveal certain new opportunities for profit and growth, e.g. expansion, changing socio-cultural & demographic factors and rise in private sector banking etc

- Threats: Changes in the external environment may also present threats to the bank, e.g. recession, stability of the system and competition etc.

Part 3: Determine the Effects of Competitive Advantage. Competitive advantage is a benefit over competitors gained by offering consumers greater value, either by means of lower price or by providing greater profit and service that justify higher prices. Using the information based on Part 2, discuss all the effects on the performance of the chosen bank.

Part 4: Ethics and Corporate Social Responsibility. Using the information in parts two and three, you will need to create an evaluation for this portion of your analyses on the studied case regarding the compliance of the bank to the 'Stakeholder Theory'.

Part 5: Reflective Summary. The final part of your case study analysis should include your learning outcome from the study undertaken and recommendations for the bank. Every recommendation you make should be based on and supported by the context of your case study analysis

Requirements

Analyse the company's history and growth.
A bank's past can greatly affect the present and future state of the organisation.

Carry out the SWOT analysis of the bank. Using the information you gathered in step one, continue your analysis by examining and marking a list of SWOT factors. information, evidence of review and relevancy of discussions.

Determine the effects of competitive advantage. Competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices. Using the information based on Patch 2, discuss all the effects on the performance of the chosen bank.

Ethics and Corporate Social Responsibility. Using the information in patches two and three, you will need to create an evaluation for this portion of your case study analysis regarding the compliance of the bank to the 'Stakeholder Theory'.

Reflective Summary. Your conclusion must convince the reader that they tie with the logical flow of your analysis. Analysis should include your learning outcome from the study undertaken and recommendations for the bank. Every recommendation you make should be based on and supported by the context of your case study analysis. References Harvard referencing must be used.

Reference no: EM131700628

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Reviews

len1700628

11/1/2017 7:36:22 AM

B. Other types of coursework/assignments ? Where coursework involves oral presentations, discussions, poster presentations, etc., specific instructions will be provided by your module leader/team.

len1700628

11/1/2017 7:36:15 AM

? All referencing must adhere to School/Inslitutional requirements. ? A word count must be stated at the end of your work. ? Your programme, year of study and the relevant module must be included aslooter on each page. ? Appendices should be kept to the minimum and be of direct relevance to the content of your work. • P.11. tcb:c.t. and fig;:rcs mint be con-cctiy nuntcred and label: ad. ? Your assignment/coursework should be submitted in one A4 transparent pocket unless it is not appropriate to do so (in which case, specific instructions will be provided by your module leader).

len1700628

11/1/2017 7:36:07 AM

Assignment/coursework general submission requirements A. Written work ? Student name and identification number must be clearly stated at the top of each page of the work. Where work is to be marked anonymously, only include the student number. ? A signed declaration that the work is your own (apart from otherwise referenced acknowledgements) must be included after the title page of your assignment ? Each page must be numbered. ? Where appropriate, a contents page, a list of tables/figures and a list of abbreviations should precede your work.

len1700628

11/1/2017 2:13:20 AM

References: Harvard referencing must be used. To complete your portfolio and to pass this module, you must undertake the following: q Complete Parts 1 — 4 (above) q Write a reflective commentary for Part 5 considering how Parts 1-4 contribute to your understanding of the business environment. Note: Parts 1- 4 are what we term "formative" assessment. Your final grade is determined by the completion of Part 5. This assessment is what we refer to as "summative". If you do not complete all aspects of this assessment, formative and summative; you will automatically be deemed not to have completed the work for the year, and therefore will fail.

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