Reference no: EM132398381 , Length: word count : 3000

The Assignment: H & M Case Study

Based on the H & M case study and further research, you are to critically analyse the overall strategy of H&M, identify the potential strategic options for the company, and conclude by presenting your recommendations for the H&M's future strategy.

This will require a written report with an executive summary, recommendations and conclusion for 100% of the module mark. The word limit is 3,000 words excluding references and bibliography, tables, charts, and diagrams.

You will be expected to make a thorough investigation of H & M using the case study as a starting point and augmented by acceptable sources of information such as the Financial Times, Economist, BBC, economic and industry reports, electronic data bases (from LJMU library), e-journals, local, national and international reports, e.g. WEF, OECD.

In line with the model from Johnson, et al, 2017, the format of the report should be based on three parts: strategic position, strategic choices, and strategy in action and demonstrate the links and impacts between each part.

1. For the first part, strategic position: analyse the company's current strategy and its competitive position using a range of strategic management tools. This should include analysing the wider business environment, the strength and levels of competitive rivalry, the firm's resources and capabilities, and organisational robustness to deal with challenges. Marks: 30%

2. For the second part, strategic choices: identify, analyse and evaluate the strategic routes available to the organisation. This will involve, identifying and explaining H & M's business model, assessing the model's competitiveness within the market, sector and industry. Once the model is identified, analyse and evaluate the short, medium and long- term choices available to maintain competitive advantage.

Go on to explain H & M's organisational, international, growth, and diversification strategies and identify and evaluate the company's choices for the future.

Identify and evaluate H & M's innovation strategy and evaluate choices for future innovation, particularly in relation to technological advances.

3. For the third part, based on your findings, recommend a strategic route forward: identify and evaluate methods for implementing your choice(s). Set out a timescale from the short to the long-term with proposals of key tasks at each stage.